Privacy policy
AURA (“we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products, and services (the “Services”) to provide you with a curated shopping experience. AURA is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.
By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
“Personal information” refers to information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified information.
Depending on how you interact with the Services and where you live, we may collect the following categories of personal information:
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Contact details: name, billing address, shipping address, phone number, email address
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Financial information: payment card details, transaction and payment confirmation data
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Account information: username, password, preferences, and settings
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Transaction information: products viewed, added to cart, purchased, returned, or exchanged
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Communications: messages you send to us, including customer support inquiries
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Device information: IP address, browser type, device identifiers
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Usage information: how you interact with and navigate our Services
Sources of Personal Information
We may collect personal information from:
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You directly (when you place an order, create an account, or contact us)
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Automatically through the Services (cookies, pixels, and similar technologies)
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Service providers acting on our behalf
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Business partners or third parties
How We Use Your Personal Information
We may use your personal information to:
Provide and Improve the Services
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Process orders and payments
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Fulfil shipping, returns, and exchanges
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Manage your account and preferences
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Provide customer support
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Improve and personalize your shopping experience
Marketing & Advertising
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Send promotional communications by email or text
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Show relevant advertisements on our website or third-party platforms
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Measure and improve marketing performance
Security & Fraud Prevention
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Protect against fraudulent, illegal, or unauthorized activity
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Maintain secure transactions and platform integrity
Legal & Compliance
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Comply with applicable laws and regulations
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Respond to lawful requests from authorities
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Enforce our terms and policies
How We Disclose Personal Information
We may share your personal information:
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With Shopify and trusted service providers (payment processing, shipping, analytics, customer support)
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With marketing partners to deliver personalized advertising
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When you direct or consent to such disclosure
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With affiliates within our corporate group
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In connection with legal obligations or business transactions
Relationship with Shopify
Our store is hosted on Shopify. Shopify processes personal information to provide and improve its services. Your information may be transferred outside your country of residence. Shopify is responsible for processing certain data under its own privacy practices.
To learn more, visit: https://privacy.shopify.com/en
You may exercise certain data rights via the Shopify Privacy Portal.
Third-Party Websites
Our Services may link to third-party websites. We are not responsible for their privacy practices or content. Please review their policies independently.
Children’s Data
Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us to request deletion.
Security & Data Retention
While we implement reasonable security measures, no system is completely secure. Data retention depends on business, legal, and operational needs.
Your Rights and Choices
Depending on your location, you may have rights including:
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Access to your personal information
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Correction or deletion of data
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Data portability
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Opt-out of targeted advertising
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Withdrawal of consent
UK and EEA residents may also have rights to object to or restrict processing.
Requests can be made by contacting us using the details below. We may need to verify your identity before processing requests.
International Transfers
Your personal information may be transferred outside the UK or EEA. When this occurs, we rely on recognized legal safeguards such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy or your personal information, please contact us at: